Read the signs.

Augur is the watcher who reads the signs. One bird, one stroke. Black, white, and Electric Lime. Confident, not loud. Specific, not vague. Modern, not corporate. The full brand book ships with every deploy; this page is the public-facing summary for press and partners.

The mark

A single continuous silhouette of a bird in flight — descended from the augur’s practice of reading bird flight, abstracted to a form that holds together at every size from favicon to billboard. One bird, one stroke.

Minimum size: 16 px digital, 0.25 inches (6 mm) print. Maintain clear space equal to the height of the bird’s body around all sides of the mark. No competing visual element should enter this zone.

Color

The 90/9/1 rule

On any given screen: 90% black, white, and grays. 9% semantic colors (warning, danger, info). 1% Electric Lime. If lime takes up more than one percent of the visual area, it stops being signal and starts being noise.

Use lime for: primary buttons, headline emphasis (the italicized phrase), approved/won states, single hero metrics, eyebrow labels above section headlines.

Don’t use lime for: body text, hero backgrounds, decoration. If a lime element doesn’t carry meaning, remove it. Lime is not garnish.

Typography

Display & wordmark: Fraunces (a transitional serif with classical proportions). Alternatives in the brand book: Tiempos, GT Sectra, Source Serif Pro. Web fallback: Georgia.

UI & body: Inter (modern neutral sans). Alternatives: GT America, Söhne. Web fallback: Helvetica Neue or the system stack.

Monospace accents: JetBrains Mono — used for the eyebrow lines, the hairline arrows in CTAs, the timestamps, and any ID-like value (NAICS codes, IPs, hashes).

Weights: 400 (regular) and 500 (medium) only. Sentence case always, never Title Case for headings, never ALL CAPS except for the tracked-out tagline. The .ai treatment is always rendered in Mute (#666666 on dark / #999999 on light) when paired with “Augur.” This is signature.

Voice

Confident, not loud. The augur didn’t shout. He observed, then declared. Our writing should feel measured and certain — never breathless, never hyped. Federal buyers respect gravity.

Specific, not vague. “84% PWIN” beats “high probability.” “12-day response window” beats “tight deadline.” The brand is built on signal over noise; the language must earn that claim.

Modern, not corporate. Augur is not your father’s federal contractor. The brand should feel like the future of government work — sharp, fast, alive.

Press & assets

Logo files, lockups, and the full brand guidelines (v2.0) are available to journalists, partners, and integrators on request: brand@augurai.app.

One last thing

A brand isn’t its logo. A brand is a thousand small decisions made consistently. If you’re writing about Augur, the deeper brand is in everything we ship and refuse to ship. The mark is just the signature on the work.